| (c) MMVIII IMMIX Motion Pictures and IMP Advertising | www.immixmotionpictures.com |
Metro Phoenix Zone: Total of 824,172 Households
-East Valley Zone: 164,440 Households (Gilbert, Mesa, Apache Junction, Coolidge, Florence, Higley, Queen Creek)
-North Phoenix Zone: 148,554 Households (North Phoenix, Desert Hills (Anthem), New River, Cave Creek)
-West Valley Zone: 146,586 Households (Glendale, El Mirage, Youngtown, Peoria, Sun City, Sun City West, Surprise)
-Phoenix Zone: 141,385 Households (Phoenix, Buckeye, Avondale, Cashion, Goodyear, Laveen, Litchfield Park, Tolleson)
-Southeast Valley Zone: 114,851 Households (Ahwatukee, Chandler, Tempe)
-Scottsdale Zone: 102,319 Households (Scottsdale, Fountain Hills, Carefree, Paradise Valley, Rio Verde)
-Sun Lakes Zone: 6,037 Households (Sun Lakes, Sunbird)
Zones are further broken down by ZIP code for more precise Focused Advertising to your target demographic.
Precisely focuses your ad to your target demographic(s) based on the programs they watch and the ZIP codes where they live!
Allows you to spend your advertising dollars where they will be most effective and not wasted on people that won't buy, want, or need your product or service. Cable television is the only medium that makes it possible to send your ad to specific geographical zones and not waste money on the expensive "shotgun effect" of broadcast television.
Research shows that 92% of sales come from within 5 miles of most businesses. (source: AC Nielson, Cornell University, Federal Census Bureau, and Donnelly Marketing Information Services)
Demographic Research:
A dedicated full-time research team determines who watches what programs and when, and where they live. This data is used to place your ad in front of those people where it will receive the most exposure for the lowest investment!
Airtime Pricing:
Pricing is based on three factors; network, time and geographical zones. Each 30 second spot starts around $9.99 and up with campaigns around $2,000.00 a month (click here to see ad campaigns). Using the data from the research team, a list is compiled of the most effective airtimes and zones for your target customers. Price is effected by the viewership of the network and the viewership of the program during which your ad airs. It is then determined by how many zones/ZIP codes that you want your ad to air.