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Businesses work in many different ways, so your ad campaign should do the same. Ad Campaigns are tailored to your product/message in the following three ways:
Raise Awareness:
As the name implies, this campaign raises awareness of your business or message. Great for new businesses or businesses that want to increase their customer base.
Limited Time Promotions:
If you have a one time sale or special event this campaign will help get your message across in a short period of time. Your ad will air more frequently up to the day of your promotion or event.
Call to Action:
This campaign is great for the product-driven business where you want customers to call immediately or visit your website. Great for "non-brick-and-mortar" businesses, helps drive immediate phone and internet sales.
Campaign Prices:
Pricing for ad campaigns are on a monthly basis with the typical campaigns lasting 6 weeks or more. The monthly fee is based on airtime costs which are based on the network, time and ZIP codes of the target demographics.
Research shows that viewers' "ad awareness" increases every week of consistent advertising. Once your ad stops airing, awareness drops sharply so consistency is extremely important to keep your ad in the minds of viewers.