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Creative Control Policy
We’re a "LET US HANDLE EVERYTHING" type of company. The client lets go and just lets the IMP team get to work. When we do your commercial, we listen to you first -- get a feel for what you need to say. From there we take over the look and feel of the production, using our best and most creative judgment on what presents your message best.
HANDS ON: We do offer production options that allow more interactivity with the IMP team.
Most agencies offer hand-holding to make a client feel secure, but in reality, these services simply cost more money, and create endless debate among you and your partners, bogging down your business as well as the commercial production. Usually, when a client sees all the bits and pieces in their rough state, it generally causes despair about just how it's all going to turn out. Ultimately, with all the added client input, you do get a commercial that suffers from "too many cooks."
On the other hand, when clients don't see the bits and pieces beforehand, they are pleasantly surprised at how good their finished commercial looks. Besides, we do confer with you beforehand, so you get to pour out your inspiration to our producer/director, who will incorporate the best of your ideas. Regardless of the Production Option you choose, the IMP team takes control every step of the way, and under no circumstances do we allow clients to sit in on editing sessions, and we never send out "rough cuts" or semi-finished versions of any production to soothe your curiosity.
- Hands-On features include:
1. Script Concept Approval. When you really want to know in advance whether the IMP team "gets it" about your product or service, and you want a formal description of how we plan to tackle your project.
2. Script approval. If you are part of a corporation, or license materials, trademarks, etc. from a third party, you may be required to offer the script to this third party for approval. Trust us on this; you will know if you need it. Please note that, due to the highly flexible nature of TV production, a script may have to be altered slightly even after approval has been granted.
Changes Policy
Each commercial is produced as a complete, ready-to-air television commercial or infomercial.
WE ARE NOT RESPONSIBLE FOR ERRORS AND OMISSIONS REPORTED DURING OR AFTER AIRING.
Obviously, if we didn't set some sort of limit on changes, some clients would never stop asking for them, we'd never get the commercial on the air and the client wouldn't get their TV exposure. So, changes fall into two categories: FREE, that is, what we're willing to do to the ad, and A LA CARTE, which is a pay-per-change service.
1. FREE: As part of our discounted service, we include, free of charge, a limited set of changes that our clients may request prior to airing:
- One (1) round of simple changes, only where needed:
1. Telephone number IN TEXT
2. Web address IN TEXT
3. Physical street address, company name, logo IN TEXT
4. Typos and bloopers (example: misspelled word, incorrect offer, etc.) IN TEXT
5. Simple visual element changes, as determined by the editor
6. Price change, addition or deletion IN TEXT
7. Change audio volume on music or voice-over (no script changes)
2. A LA CARTE: (WE'D RATHER GO WITH OUR ORIGINAL IDEA THAN TAKE YOUR MONEY TO CHANGE THE COMMERCIAL.) Any work that goes beyond the scope of FREE changes is priced "a la carte," that is, you pay as you go, and the actual price depends on how hard it is to make your change. The director and editor have sole discretion on pricing and execution of such changes. Here are some examples (not a comprehensive list):
- A La Carte changes start at $599 per change:
1. Changes to voice-over narration in audio such as adding and removing spoken words, changing spoken contact information, company name, or slogan. Due to the cost of changing spoken dialogue (re-hiring voice talent and editing), we recommend against spoken phone numbers, web addresses, prices, and so on, in most cases.
2. A second version of the same spot, but with different contact information, price, offer, etc.
3. Stylistic changes to the "look and feel" of the commercial, but retaining most of the visual, graphical, or special effects elements: starting at $599.
4. "Refresh" of your existing IMP commercial to keep it interesting: starting at $599.
5. Addition or change of special effects. Fee per effect.
6. Replacement of music score (not recommended; often involves re-editing of the video portion of the spot to match the timing of the music).
7. Stylistic changes to "look and feel" which results in substantially re-building the ad. Costs are equivalent to creating a NEW commercial, at that starts at $1,999.
We really don't believe in tinkering with "The IDEA" once it's done. We'll tell you this up front. And, there are some things we simply won't do. We can go only so far before the changes add up to a whole new commercial.
That said, you've seen your Video Proof, and you really don't see any typos or bloopers, but...your dog-walking business has transformed into a chimney cleaning service, and you really, truly need to change the commercial. A La Carte lets you make the after-the-last-minute, tactical changes needed.
If it's not a typo or blooper, more like a "fix" but not quite a "do-over," A La Carte may be for you.
Refunds Policy
Do we offer refunds? NO.
Due to the fact that commercial production is mainly "skilled labor costs", we cannot offer refunds.
If you want the option of asking for refunds, we recommend you go with a much more expensive retail-priced agency.
We want you to be satisfied with the TV commercials we create for you. We work hard to ensure you receive a quality product that you/we can be proud of.
Technically speaking, to keep the prices low, we cannot provide refunds after commencement of work.
Why? Two words: time and resources. When we create a TV commercial, lots of time (work hours) and resources (equipment & supplies) are expended to create the best looking, most effective commercial.
TV production, on the other hand, is quite complicated and what people in the Industry call “a giant pain in the backside”. Even with our expertise and streamlined system, we jump through some hoops. Remember, we operate on a "bare bones" budget. Once your ad is made, it's made.
Still, it's not a bad deal, when you consider that your entire production costs less than what you'd shell out just for the retainer at those retail-priced agencies.